The Visible Metric

Today's announcement by EyeWonder launching their new visibility metric in their rich media platform sends a real message to the market that brand marketers are demanding actual views of their ads. For far too long online media has taken advantage of the blind nature of how display advertising is delivered and measured. Small publishers and individuals have created media properties and loaded them up with display ads creating the proverbial festivus of lights on their pages annoying consumers, reducing ad performance and lowering the overall value of the online medium.

This announcement is a call to action to all the technology providers in the advertising space to track actual viewership of ads, help us eliminate those bottom of the page ads and hidden ads in 1x1 iframes for more credible placements that deliver real results for marketers.