George Simpson writes a column once a week for Media Post in an attempt to take a lighthearted look at media and advertising. This weeks column titled Now I'm The Grandest Tiger In The Jungle.was regarding Tiger Woods of course and maybe George's funniest yet. His witty article highlights how there was not a single media outlet that could keep their hands off the story. Although, there wasn't really a story there at all, but our friends in the media found a way to make one. Is this sensational strategy working to build audience value?
John Stewart of the Daily Show also couldn't stay away either. He put together a highlights reel that shows just how pathetic the media is.
If this is what traditional news outlets think hard news is then it is obvious why they are struggling to keep audiences, grow their business and turn a profit.
0 comments:
Post a Comment